Streamlining content creation

Is social media a sore point when it comes to your business admin? It doesn't have to be. Instead of feeling reactive, and panicking when you haven’t posted anything in a week, let’s move to a more proactive position. Before we deep dive into streamlining your content, let's touch on two important things first. 

1. Ideal Client 

You may have heard about creating an avatar, or profile for your ideal client. This step is important. It's important to know who you're talking to. There are many free resources out there to help you develop a profile for your ideal client, but they all have one thing in common: how detailed they go. 

• Name 

• Age 

• Gender 

• Location 

• Occupation 

• Likes/Dislikes 

• Marital status 

• What platform do they prefer 

Before you create content, know who you are creating it for. 

2. Content Pillars 

Content pillars are your topics to talk about with your ideal client. When developing your content pillars, ensure you include the four main purposes of content creation: 

• Educate 

• Entertain 

• Inspire 

• Convince (Offer/Call to action) 

Your content pillars should be relevant to your business and are conversational pieces with your ideal client. 

Content Creation

Ok, let's talk content creation and how to get on top of your social media and streamlining processes. Like your filing system, you want to work with a hierarchy system. 

• Email Subscribers (should always be your #1) 

• Blog 

• Social Media 

Start with your long-form content, whether that's your blog or email. From there, pick out bite-sized pieces for your social media. Your email subscribers should always be the first to receive the valuable information you are sharing. 

If you haven't implemented email marketing or blog writing for your business, try and break it down into something manageable. Whether you focus on a theme for the month and use your content pillars to address that theme. Or, break it down into content pillars, and write specifically for those. 

Depending on the social media platforms you use, be sure to customise to those platforms and audiences. For example, on Instagram, URLs can't be clicked on in the description of your post, so always direct your audience to a valid link. Whereas on Facebook, you can include the URL in the description of your post without redirection to your bio. 

Batch your social media monthly and lean into your own rhythms where your creativity is boosted. If you find content ideas come to you at a particular time of the day, or month, schedule around this. Use a scheduling program for your social media so you can set and forget while you are focusing on other areas of your business. 

Tip: While you're mindlessly scrolling on your phone during the day, take the time to engage with your ideal client by liking and commenting on their content. 

Before we finish up, schedule social media engagement 3x a week for 15 minutes, and schedule a couple of hours a month to batch your social media, taking into consideration when you feel the most productive and creative.